Day 4 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.